CHALLENGE
The Redstone Consulting Group was tasked with creating an appointment app which was organizational agnostic or essentially a white label product. This meant that the app would need to be usable by any credit union that partnered with Redstone Federal Credit Union, and needed to reflect the brand of the organization utilizing the tool.
ROLE
My role on the team was as a contract product designer. I worked with the Redstone Consulting Group development team. The entire project lasted around 6 months, but content of this case study was only a few weeks.
PROCESS
The biggest undertaking of the project was creating a visual design that could easily adapted without providing Redstone Consulting Group’s customers with a major setup process. The goal was to limit the visual identity shown to only a logo, splash screen, landing page, one primary color, and one secondary color. These guidelines controlled the design and were intended to prevent customers from creating accessibility problems.
RESULTS
We were able to streamline the appointment app and create something simple and easy to use. I wasn’t able to follow my normal design process due to the nature of hourly contract work. In these situations I test the wireframes with friends and family, but for the most part I relied on standard native components, design patterns, and experience.
Redstone Consulting Group contracted me again to design the admin tools that support this appointment app and their suite of other apps.
LESSONS LEARNED
Building products intended to be white labeled requires more planning to avoid creating problems in the future.
Be wary of taking on too much work. It’s tough to balance working at a startup and freelance work.