Challenge
The client was entering a home brewery competition and wanted to legitimize his product by creating a visual identity for his brand.
PRocess
Like most projects, I started with sketching. The only requirement from the client was to include a hop as part of the imagery. After a few passes I began turning it into a vector image. The original color palette worked, but it ended up being too saturated and muddied the image. We opted to go with a smaller, lighter color palette to make the mark stand out.
RESULTS
The client was satisfied with the outcome and ended up taking 1st place in two categories! There were several iterations of stickers made for the competition. Unfortunately, in the final design, we remove the strokes on the snake’s belly to simplify the image. That left us with quite a few misprints.
LEssons LEARNED
Don’t print assets before the design is completely finalized.
